Real estate SEO advice that is too general doesn't work. Getting high rankings for general phrases like "apartments in city" or "luxury flats near me" brings in traffic with different goals.
- Some people are merely doing research.
- Some people are just casually comparing pricing.
- Some people can't afford your project at all.
It doesn't work to compete directly with listing portals on these keywords. Aggregators are the most popular search engines for volume-based searches.
Developers need to be in charge of authority-based search. SEO for Real Estate Developers should focus on:
- Precision in the micro-market
- Branding for a specific project
- Targeting keywords based on intent
- Content that qualifies buyers
When the strategy changes from volume to value, the quality of the inquiries goes up a lot.